Copyright 2019 by Gary L. Pullman
Photo courtesy of Folger's Coffee
Readers and writers of
Western fiction are always interested in the verisimilitude that
historically accurate references provide. When it comes to coffee,
quite a bit of which cowboys and other men of the West drank on a
regular basis, it was, more often than not, Folger's in their cups.
The fact that such men
enjoyed a morning cup of joe is reflected in the fact that they made
room for sacks of coffee beans
aboard their wagons, the additional weight be damned.
Photo courtesy of White Buffalo Trading Co.
The beans were green,
though, so they had be roasted over an open fire or atop a stove
before they were fit to use—after they were ground. Since boiling
the grounds didn't guarantee there'd be no grounds in the resulting
beverage, the coffee was poured into a saucer, blown upon to cool it,
and then slurped to filter out any stray grounds that might remain.
Photo courtesy of Folger's Coffee
As this process suggests,
it took time to brew up a decent cup of coffee. James
Athern Folger would make the process easier, buying out the
partners in Pioneer Mills and renaming it the James A. Folger
Company. When he died in 1889, his oldest son, James
A. Folger II (1835-1889), took over as the company's president,
and expanded the business. In 1963, the company was sold to Procter &
Gamble. Today, the coffee is a member of “the J. M. Smucker
Company's family
of brands.”
Photo courtesy of Find-a-Grave
John Arbuckle's coffee was
also a Wild West winner. By using “an egg and sugar glaze”
that contained “Irish
moss,” he “sealed in the flavor”of unground roasted green
beans, selling them in “one-pound bags” as Arbuckle's Ariosa
Coffee.
Photo courtesy of on target shooters nz
Arbuckle also began to
include such offerings as “coupons . . . scissors . . . . [and]
peppermint
candy.” On cattle drives, cooks bartered the candy for the service
of a cow hand who'd agree to turn the coffee grinder's crank.
Later, he ground
the beans as well, saving his customers the time and trouble of
grinding them themselves.
By the time he died, in
1912, Arbuckle had become a millionaire
several times over, thanks to his coffee.
No comments:
Post a Comment